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Propaganda
by Edward Bernays - £13.99 IG Publishing (2004)
paperback
ISBN 13: 9780970312594 | ISBN 10: 0970312598
The nephew of Sigmund Freud, Edward Bernays (1891-1995) pioneered the scientific technique of shaping and manipulating public opinion, which he called "engineering of consent". During World War One he was an integral part - along with Walter Lippmann - of the U.S. Committee on Public Information, a powerful propaganda machine that advertised and sold the war to the American people. Over the next half century Bernays combined the techniques he had learned in the CPI with the ideas of Lippmann and Freud, and fashioned a career as an outspoken proponent of propaganda for political and corporate manipulation of the population, earning the moniker 'father of public relations'. This book, originally published in 1928, provides a detailed examination of how public discourse and opinion are shaped and controlled in politics, business, art, education and science. Proganda is a fascinating and controversial look at how government and corporations control how we think and act, outlining Edward Bernay's eerily prescient vision for regimenting the collective mind.
(Price & availability last checked: February 2020)
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