by Simon Griffin - £6.99 Icon Books Ltd (2016)
hardback ISBN 13: 9781785781414 | ISBN 10: 1785781413
Apostrophes are a pain. The rules about how to use them are complicated, and have evolved haphazardly. Originally written as advice by a copywriter for designers – wont to insert and remove apostrophes at will, for visual effect – this is a light-hearted pocket-sized guide to getting the things right.
Simon Griffin lets off steam so that we don’t have to, showing precisely why ‘Rhianna and Jennifer’s photos were all over the internet’ is quite different to ‘Rhianna’s and Jennifer’s photos’ or what words apostrophes are replacing in sentences such as ‘He’d like you to buy him some cocaine’, or ‘They’ve got it all on camera.’
Elegantly produced, this is the perfect gift for any pedant, as well as an indispensable guide in all our moments of grammar-related frustration.
WARNING: CONTAINS EXPLICIT LANGUAGE!
simon griffin is the founder of copywriting agency Hyperbolic (www.thisishyperbolic.com) and lives with his wife and two children in Leeds. He currently has no plans to learn how to touch type and can happily write whole paragraphs without realising he’s left caps lock on.
(Price & availability last checked: November 2016)